Let's get to know Ayush, a little bit better!
Jan 29 • 2 min read
Name: Ayush Pancholi
Ayush is the icebreaker at OGenie, helping people feel relaxed and comfortable when there's a heated conversation. He is also known for having internet issues and keeping the IT team busy.
Let's talk work
Describe your typical day at OGenie.
I work on lots of creatives, be it for social media posts, ads, or performance marketing.
What's your favourite part of being a Genieus?
The friendly nature of every colleague and family-like environment makes OGenie a second home for me. Also, the start-up culture means I get to learn and grow every day.
Let's talk Designing
What do you think makes someone a good designer?
To be a great designer, you need to have the ability to visualize and put your ideas and thoughts into creative form.
From where do you get design inspiration?
With the internet, there's no shortage of places to get inspiration. For me, TV ads and social media ads of competitors are ideal places. My favorites include - Surf Excel, Gujarat Tourism, Cadbury, and Fevicol. I also take ideas from my colleagues.
What's the role of communication in graphic design?
As the saying goes, "A picture is worth a thousand words." With each creative, you are communicating with your audience and trying to educate, entertain or persuade them.
Let's get Personal
What are your hobbies?
I love cycling and occasionally go for a ride in the morning or evening. I also love taking pictures of anything enticing.
How would you describe yourself in three words?
Creative because that's what keeps me going. Risk-taker as I like to go on adventures. Flexible because of the ability to work on multiple projects at once.